Case study: B2B online store with ERP integration for an automotive paint distributor
Carsystem SÜD GmbH, a German distributor of automotive refinish paint and additives, runs its custom B2B online store on the CS Order Suite – with seamless ERP integration, customer-specific pricing, and automated order capture. Chris Rohde, Prokurist (authorized officer) and Head of Inside Sales, explains in an interview what the store does for the business.
“Working with CS Management & IT-Beratung GmbH was decisive for the development of our custom online store. […] The expertise and commitment of the team helped us increase the success of our company.”
Carsystem SÜD GmbH
Quotes translated from German.
A leading supplier of automotive paint and additives.
Carsystem SÜD GmbH supplies body shops and other trade customers with automotive refinish paint and additives. Its customers reorder regularly – at individually negotiated terms. That is exactly the business the B2B online store maps: orders come in digitally and are processed automatically in the company’s ERP system.
If you run a wholesale distribution business in the US with the same pattern – repeat orders, contract pricing per account, an ERP as the system of record – the setup described here is directly transferable, whether you sell MRO consumables, packaging, or Jan-San supplies.
A custom B2B online store, seamlessly integrated with the ERP.
Chris Rohde on the store in day-to-day business.
The answers come from an interview conducted after the online store went live; the solution has been in daily production use ever since. Quotes translated from German.
How has working with CS Management & IT-Beratung GmbH affected the development of your online store?
“Working with CS Management & IT-Beratung GmbH was decisive for the development of our custom online store. We worked closely together from the very beginning to make sure the store met our specific requirements and was seamlessly integrated into our ERP system. The expertise and commitment of the CS Management & IT-Beratung GmbH team helped us increase the success of our company.”
How has the custom online store helped you grow revenue?
“The online store gave us the opportunity to present our products in an appealing and user-friendly way. Thanks to the seamless integration of the store into our ERP system, we were able to capture and manage orders automatically, which saved us time and resources. In addition, by integrating customer-specific pricing we were able to provide personalized prices and offers, which further increased customer satisfaction.”
What other benefits has the custom online store brought to your company?
“The online store has not only helped us grow our revenue, but also optimize our sales processes. Automating the ordering and pricing processes has saved us time and resources that we can use for other important tasks. In addition, the online store has helped us win new customers who did not know us before, which has further expanded our business.”
How has customer service improved with the new online store?
“By integrating customer-specific pricing and personalized offers, we were able to offer our customers better service. The online store allows our customers to access our products and place orders at any time and from anywhere. We have also implemented feedback systems that allow us to respond quickly to customer feedback and improve our products and services accordingly.”
What impact has the online store had on your company’s efficiency?
“The online store has brought us a wide range of benefits, including the automation of ordering and pricing processes and real-time inventory monitoring. This allowed us to optimize our business processes and save time and resources. The seamless integration of the online store into our ERP system has also helped us ensure accurate inventory management and process orders faster and more accurately.”
What the store has delivered for the company.
Revenue up, and new customers won “who did not know us before.”
Ordering and pricing processes automated – time and resources freed up for more important tasks.
Real-time inventory, accurate inventory management, faster and more accurate order processing.
Better customer service through customer-specific pricing and ordering around the clock.
What does this mean for a US distributor?
The building blocks in this case study are the same ones a wholesale distributor in the United States needs: accounts that see their own contract pricing after login, orders that land in the ERP without rekeying, inventory that reflects what is actually on the shelf, and reorder paths that are faster than a phone call – quick order, order guides, or a barcode scan on a handheld.
For US projects, credit card, ACH, and net-terms payments run through your payment provider and sales tax through services such as Avalara or TaxJar, integrated per project. See how the platform is set up for industrial supply and MRO, packaging distributors, or Jan-San.
Let’s talk about your online store.
In a live demo we show how the CS Order Suite maps your business – and, on request, put you in touch with the reference customer directly. Pricing is something we cover personally.
Book a demoDemo slots available for US time zones (ET/CT/PT) as well as CET.
CS Management & IT-Beratung GmbH
Ulrichsberger Str. 17 · 94469 Deggendorf · Germany